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Monday, December 19, 2011

A Time for Giving from MINI of Charleston


This year, the Management Team at Rick Hendrick Imports and MINI of Charleston, on behalf of all our employees, gave our Executive General Manager, Brad Davis,  what we hope will be a very special gift for Christmas.   We were able to provide a book for each child at CC Blaney Elementary School and books for the Media Center as well.  Brad and some of the staff went to CC Blaney Elementary School on Friday, December 16th to hand deliver books to each of the children.  For over 300 students that attend the school, a book was the perfect gift. 
Upon returning to the dealership, Brad Davis commented:  “I just got back from CC Blaney Elementary School and had the pleasure of passing out books to more than 300 appreciative students that range from Head Start (Age 2) to 6th Graders.   The smiles, thank yous, singing and hugs made this one of the best Christmas Presents I have ever received. “
We are proud to support our local Charleston County School District Schools and especially CC Blaney Elementary.   We have developed a special bond with the students and staff and are so proud of what they accomplish every day.  We look forward to our continued partnership and more opportunities for our employees and clients to get involved!
Happy Holidays from all of us at MINI of Charleston!

Thursday, December 8, 2011

Wanted. Your MINI

WANTED: Your MINITop dollar paid.
We are looking for gently used MINIs for our preowned inventory. No Purchase Necessary!

For more information, call your MINI Motoring Advisor or Carolee at 843.402.6354 or email her at Carolee.Johnston@hendrickauto.com.

MINI of Charleston
1518 Savannah HwyCharleston, SC 29407
www.MINIofCharleston.com
www.Facebook.com/MINIofCharleston

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Tuesday, December 6, 2011

MINI B Spec Debut from MINI of Charleston



December 4, 2011 Press Release For Immediate Release

Charleston, SC: MINI of Charleston made its public debut the week of November 19th as the organization responsible for MINI USA’s entry into the new B Spec racing Class. B Spec was the brainchild of several automotive manufacturers that wanted to have a class dedicated to racing base, entry level cars. After seeing the first prototypes at the Performance Racing Industry Show in Orlando, Florida last December, MINI of Charleston Executive General Manager, Brad Davis, began discussions with MINI USA about getting MINI involved in this new form of closed circuit road racing. The class rules proposed allowed limited modifications for safety and affordable racing. MINI of Charleston and MINI USA agreed to have the Charleston dealership handle development of the required race package. A base MINI Cooper was quickly modified and sent to the Los Angeles Auto Show where MINI USA introduced the car to the press and public on November 17th. Within hours of MINI USA’s press release, over 8 pages of internet chatter can be found with a simple Google search.

B Spec racing has already gotten serious commitments from 8 manufacturers (MINI, Honda, Mazda, Toyota, Kia, Fiat, Ford, Chevrolet and Nissan). The Sports Car Club of America, National Auto Sport Association, Grand Am professional racing and World Challenge Racing have indicated they will be sanctioning B Spec races during the 2012 season.

MINI of Charleston will be selling the kits to convert a 2007-2012 MINI Cooper into a B Spec race car. The basic kit includes a roll cage, racing seat, competition shocks and spring, racing brake pads, performance exhaust system and safety equipment. For more information, contact Brad Davis @ MINI of Charleston 843 402-6551 or brad.davis@hendrickauto.com.





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Wednesday, November 16, 2011

MINI of Charleston B-Spec at the LA Autoshow

Check out this great blog on the new MINI B-Spec from MINI of Charleston now at the LA Autoshow!
http://3d-car-shows.com/2011/mini-cooper-hardtop-to-enter-b-spec-race-series-for-2012/

For more information visit www.Facebook.com/MINIofCharleston or call Brad Davis at (843)402.6551.

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Tuesday, November 8, 2011

On a chilly October morning, the North Charleston Coliseum parking lot was transformed into a "mini" race track, attracting both MINI enthusiasts and skeptics alike, to test their own cars against the all-new MINI coupe! Thanks to everyone that came out, MINI of Charleston's Motortober 2011 turned out to be a great way for Charlestonians to really see what the new Coupe is all about. Thankfully, Mother Nature decided to show some pity on the attendees and the day shaped up to be a beautiful, and warm, fall day - a perfect environment for some good old-fashioned car racing!

video


And our very own MINI race car was on hand to blow the competition away...Take that, Audi!

video

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Wednesday, June 15, 2011

2011 MINI Cooper S Countryman: A Brief Review from MINI of Charleston


The all new 2011 MINI Cooper S Countryman is not a typical MINI but a first ever crossover SUV of the brand. The new MINI is taller and wider and also 16-inches longer than a typical MINI Cooper. This new MINI Cooper features four doors and four adult passengers can seat inside comfortably.

Although Countryman has retained the original appearance of the vehicle, it has come with some extra new features including larger side vents on the front fenders and a notched roofline along with a few extra bulges that were not prevalent in the earlier MINI models. The new crossover definitely looks impressive at least when compared to its siblings.

The crossover is powered by 1.6 liter, 4-cylinder engine coupled with six-speed manual transmission capable of producing 121 hp. According to EPA rating, the MINI Cooper has a mileage of 27 mpg in city and 35 mpg in highway.
The car maker has taken enough care of the interior as well. A large speedometer is mounted on top of the center of the dashboard coupled with a tachometer in the front of the driver. The vehicle has four bullet-shaped air vents, plus climate control switchgear to ensure you have an enjoyable riding experience.

The bucket seats in the front and rear are quite comfortable. There is plenty of room for head, leg and shoulder space. The cargo storage is of 41 cubic feet with the rear seatbacks folded flat. Although it’s far less than the mainstream competitors but the storage area is sufficient to accommodate your shopping bags.
The new MINI Cooper has standard luxury features including cup holders, storage bins and USB outlets for connecting iPods and other gadgets.

Visit MINI of Charleston, a premier MINI Countryman dealership in Charleston, South Carolina, today to learn more about 2011 MINI Cooper S. Also, feel free to schedule your service appointments online and check out our current special discounts!

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Monday, May 2, 2011

Give yourself and your family a greater sense of security with the Goodyear RunOnFlat Tire Technology.


It's your worst nightmare: You're on your way to your son's big baseball game, your daughter's dance recital or that big business meeting your career depends on, and disaster strikes – you get a flat tire on the highway. 
A set of good tires is really important for performance under high speeds or adverse weather conditions.  Even at 30mpg, if you get a puncture in the tire, most cars will veer off the road and lose control.
With Goodyear's revolutionary RunOnFlat technology, this fear will be a thing of the past. Cars like the MINI Cooper S available at Rick Hendrick Imports Charleston MINI are fitted with Goodyears RunOnFlat tires which will allow your car to continue to perform for up to 49mpg after a puncture or blow out. So no matter where you're going, Goodyear RunOnFlat will make sure you get there.  Visit your Charleston MINI showroom and give yourself and your family the peace of mind knowing you are safe driving in a MINI Cooper S!
About Charleston MINI:
Charleston MINI is one of the premier MINI dealerships serving Charleston, North Charleston, Hollywood, Mount Pleasant, Summerville, Wildwood and surrounding areas in South Carolina. Our commitment to customer service is second to none. We offer one of the most comprehensive parts and service departments in the automotive industry. Our primary concern is the satisfaction of our customers. Our online dealership was created to enhance the buying experience for each and every one of our internet customers. Please feel free to call us at the number listed below or send us an email using the contact us page.


MINI OF CHARLESTON
1518 Savannah Hwy
Charleston, SC 29407
Toll Free: (800) 540-3259
Service: (866) 540-3265

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Friday, April 29, 2011

Mini Ranks Highest for Customer Satisfaction!

MINI of Charleston, one of the leading MINI cars dealers in Charleston, South Carolina, is proud to announce that MINI has ranked the highest for customer satisfaction with dealer service in J.D. Power and Associates’ 2011 Customer Service Index Study released today.

Out of the 21 mass-market brands that were surveyed, MINI raced ahead to beat them all and scored the highest. MINI moved up from fifth place last year because of improvements in the quality of service and the vehicle pick-up experience.

When rating, the J.D. Power study analyses owner satisfaction with visits to dealer service departments for maintenance or repair work during the first three years of ownership — the time when most vehicles are under a manufacturer’s warranty.

Recently, the MINI Countryman was announced as an IIHS Best Pick for Safety and now MINI has been named No. 1 for customer satisfaction with dealer service by JD Power. All these accolades just go on prove the extraordinary build quality of the MINI vehicles.

If you are planning to buy a MINI car in the Charleston region, head to MINI of Charleston to get the best services and amazing special offers. Keep checking these pages and visit Charleston MINI for all your MINI car needs anytime. Also enjoy MINI Online Specials on online purchase of new MINI cars.

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Friday, March 18, 2011

Now at MINI of Charleston: 8 MINI Countryman


Just Announced from MINI of Charleston
We have 8 Countryman incoming that are not spoken for:
Cooper Countryman in Crystal Silver with automatic transmission
Cooper S Countryman in Surf Blue with manual transmission
Cooper S Countryman in Bright Yellow with manual transmission
2) Cooper S Countryman in True Blue with automatic transmission
Cooper S Countryman in Light Coffee with automatic transmission
Cooper S Countryman in Oxford Green with automatic transmission
Cooper S Countryman in Crystal Silver with automatic transmission and MINI Connected Navigation System.
Call or email Carolee at 843.402.6354 or Carolee.Johnston@hendrickauto.com for additional information, schedule an appointment or to place your deposit.
Don’t delay, as gas prices increase our Countryman inventory is decreasing.

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Thursday, March 3, 2011

2011 MINI Cooper: Built to Race, Destined to Win


The 2011 MINI Cooper has hit the sweet spot in the recent analysis of reliability and safety data. Out of the 56 published reviews and test drives of the MINI Cooper, the 2011 MINI Cooper ranks 9 out of 33 Affordable small cars, as per the US News and World Report, a recognized leader in car research and rankings. How cool is that?

With features such as cuteness, fun to drive character and a great fuel economy, the 2011 MINI Cooper is an instant hit with car shoppers looking for a small car. So, what’s that makes the 2011 MINI Cooper so cool with the customers? To begin with, the 2011 MINI Cooper is all about customization, cute looks and over the board performance capabilities. With new racy hot colors like Orange Spice, British Racing Green, and Eclipse Grey to choose from, apart from the many other color schemes it comes from, the 2011 edition of the MINI Cooper is undoubtedly the choice of the season.

Great details of an ace MINI

The miniscule size of the MINI Cooper also makes it one the most maneuverable and zippy cars in its class. The performance ratings for the 2011 MINI Cooper could get huge round of applause thanks to new engines that pumps out more horsepower and delivers a great fuel economy which has increased by a few more miles per gallon than the 2010 model. To top it all, you can also order your own perfromance trims such as MINI Cooper S and the top-of-the-line John Cooper Works model for all of you out there obssessed with performance. Options such as convertible or hardtop are also available in the top end model while the base MINI Cooper and MINI Cooper S are available as convertibles.

The MINI Cooper customers do not need a lot of space and don’t plan having more than one or two passengers. That said, the Cooper is a perfect for shoppers looking for these aspects.

Excerpts from the authorities

The Auto Press has been going gaga over the 2011 MINI Cooper. We bring you what some of the renowned auto authorities have to say on this fantastic car.
* … They are adorable, well-built little cars with go-kart handling and superb fuel economy - and there's definitely a market for that." -- Automobile Magazine
* "A marvelous marriage of British character and German know-how, the…Mini Cooper is stylish, fun to drive and remarkably good on gas." -- Edmunds
* "Minis are reasonably priced, brim with character, and are available with a dizzying array of personalizing accessories." -- Consumer Guide
We at MINI of Charleston, your friendly MINI car dealer in Charleston, South Carolina, agrees with these authorities and is proud of our 2011 MINI Cooper.

Scintillating scores 

These observations from the reputed auto press speak volumes about the car. Based on the US News and World Report scores, the 2011 MINI Cooper gets a commandable overall average of 8.6 points and a safety rating of 9.4. On the reliablity front, the 2011 MINI Cooper's new vehicle limited warranty is good for four years or 50,000 miles. MINI also offers complementary vehicle maintenance, which is rare for the class.

See MINI of Charleston, known for new MINI vehicles and used cars on Savannah Hwy, Charleston, SC, online or in person to learn more about the new 2011 MINI Cooper at anytime!

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Monday, January 31, 2011

Schmidt Revolution introduces STREETWORKER, the smart and modified MINI Cooper Clubman S

MINI Cooper Clubman S, an epitome of style and passion, has survived the toughest competition and emerged strong. Now this awesome car has taken an all new form which suits today’s increasing demands of MINI car customers very well. MINI of Charleston, the MINI cars dealer in Charleston, South Carolina, is pleased to let you know that famed wheel maker Schmidt Revolution has made a custom MINI Cooper Clubman S by applying the Urban Lifestyle tuning package and called it the STREETWORKER.

The STREETWORKER, the modified MINI Cooper Clubman S by Schmidt Revolution, boasts of bright black xenon lights and glowing daytime LEDs, a matt blue body wrap, carbon black wheels arches, plus 3D-shaped 18-inch Cirrus wheels, which is decorated with multiplex material and wrapped in Continental tires, size 215/35R18. The Cirrus rims are super impressive and have any of 3D-shaped multiplex patterns in matte blue; any tint of body color, from bright red to carbon black is possible at any style. And you would be pleased to know that the spectacular rims are completely washable and thus are suitable for daily use.

Adding to the glamorous appeal of the MINI Cooper Clubman S is an enhanced air suspension from Streetec which allows the car's height to be raised by 60 mm or be lowered by 40 mm. The car has improved performance-wise too. The STREETWORKER can generate a maximum power output of 200 hp and torque of 250Nm, which allow the Clubman to reach a maximum speed of 220 km/h. MINI of Charleston, the SC MINI cars dealer, will be bringing forth more exciting news and information on the MINI STREETWORKER. Keep checking these pages and visit Charleston MINI for all your MINI car needs anytime. Also enjoy MINI Online Specials on online purchase of new MINI cars.

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Monday, December 27, 2010

MINI all set to showcase new Paceman Concept vehicle at Detroit Motor Show



MINI of Charleston, your nearest MINI car dealer in Charleston, South Carolina, brings you some good news. MINI is all set to display its Paceman Concept vehicle at Detroit Motor Show in January 2011. The MINI Paceman Concept is made to deliver an incomparable driving experience that will meet the needs of modern, lifestyle-oriented customers while remaining a true MINI.

The Paceman Concept is MINI’s first sports activity coupe in the small premium category. Actually a coupe version of the recently launched MINI Countryman, the Paceman Concept blends the SUV and coupe forms in a compact package and it may reach showrooms as early as 2012. The Paceman is being seen as a new building block in the development of the MINI brand. It has no rear doors and the whole rear part is most different from that of the Countryman. It looks stylish with a shallow rear screen and 'helmet' roof kinks at the back. This four-seat all new MINI car is equipped with large chrome taillights and a sloping roof line. 

The MINI Paceman Concept that will debut at the Detroit Motor Show is powered by a turbocharged 1.6-litre engine which is found in MINI’s top of the line JCW cars and it has an All 4 four-wheel drive system. The production model is likely to feature MINI’s most powerful engines. It is also said that there will not be any entry level model and any diesel version of the Paceman. Keep checking these pages as MINI of Charleston will bring you more updates on this front. Meanwhile, you can visit MINI of Charleston for all your MINI car needs anytime and drive home a marvelous new MINI car with amazing special offers!

Tuesday, November 30, 2010

2011 MINI John Cooper Works World Championship 50 Edition Models To Be Sold In US




MINI is going to build a limited number of cars to celebrate its 50th anniversary. The occasion will also mark the 50th anniversary of the year that John Cooper’s F1 racing team won its first world car championship. The car maker has already tied up with John Cooper (Actually “John” Michael Cooper, Senior JC’s son) to design the MINI John Cooper Works World Championship 50 Edition. MINI of Charleston, your neighborhood MINI car dealer in Charleston, SC, is proud to give you details about the 2011 MINI John Cooper Works World Championship 50 Edition (MJCWWC50E), the golden jubilee model. It is painted with deep Connaught Green, one of the original British Racing Greens and white stripes trifurcate the hood and the right one is signed by John Cooper—or Mike Cooper.

The car features a number of black external accents as the original British Racing Green was mostly black. The bi-xenon headlights glitter from black settings while the gloss black 17-inch Challenge wheels look smarter than ever. The black interior leather with red highlights complements the dark-green exterior. The lower dash panel and armrests are in red color. The shifter, handbrake boots and floor mats wore a red stitching and the lightweight fabric adorns the steering wheel. Overall, this car will be one of the best MINIs for years to come. Only 50 MJCWWC50Es out of the proposed 250 models are coming to the US starting late this spring.  See MINI of Charleston anytime if you want to know more about this rare edition car or pre-order or explore any other MINI car. Take a look at MINI of Charleston’s special offers on brand new MINI cars and drive home the MINI of your choice!

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Thursday, November 18, 2010

MINI USA at the LA Auto Show


Media days at the LA Auto show kick off today and will last through Thursday afternoon. During the event, MINI will host media workshops to demonstrate the all-new MINI Connected system and experts will present the results from the MINI E field trial, which took place in the US from June 2009 - June 2010. On display will be the updated 2011 MY lineup, along with the all-new MINI Countryman, which will reach US customers beginning in the next two months.
- MINI Goes “Bootgating” in LA:
And of course, MINI and its local southern California dealers will add some MINI-style fun to the event. This time MINI is hosting a bootgate party... others tailgate, MINI bootgates. MINI expects approximately 300 guests - local MINI owners, car clubs and media - to join them outside the Staples Center for food, drinks and music. Some retired NFL players will be on hand to sign memorabilia, and there will also be giveaways, including a drawing to win a pair of tickets to the Super Bowl... Now that's bootgating.
- MINI Sweeps up Resale Awards:
Finally, during the 2010 LA Auto Show, MINI will proudly accept awards from Kelley Blue Book's kbb.com and ALG for best resale and best residual value, respectively. Kelley Blue Book’s kbb.com awarded the 2011 MINI Cooper (all models – Hardtop, Convertible and Clubman) for having the Best Resale Value in the compact car segment. And ALG named the all-new 2011 MINI Countryman the winner of the 2011 Residual Value Award for Best Sporty car. This marks the ninth year in a row that MINI has won top honors in the Kelley Blue Book Best Resale Value Awards, award and the sixth time since its launch that MINI has been named for the ALG residual value award.

For the latest MINI news from the LA Auto Show, be sure to check out www.MINIUSANEWS.com.

Visit Mini of Charleston for all Mini needs in and around Charleston, SC. Select your new or used car from the vast new vehicle inventory and used cars lot. Drive home the Mini car of your choice with a special offer!       

Tuesday, October 26, 2010

MINI Countryman coming to MINI of Charleston in January 2011

 MINI Of Charleston is excited to announce the imminent arrival of the all-new 2011 MINI Countryman.

As the newest member of the MINI family, the Countryman takes everything people loved about the MINI Cooper -- peppiness, point-and-shoot handling, classic British design -- and fits it into a more bigger, more versatile package.  Taller by 5 inches, longer by 15, and packing four full-size doors instead of two, the MINI Countryman features enough room for a family, along with 41 cubic feet of room for their cargo.  The interior and dashboard retain MINI's unique style, accented by unique new features like the Center Rail system, which offers storage space and USB and electrical connections throughout the length of the cabin.

From the MINI family, the Countryman borrows a 1.6-liter 4-cylinder making 120 horsepower -- an engine that helps the Countryman best all other small SUVs in fuel economy.  Those craving more speed can order this engine in turbocharged, direct-injection form with 180 horsepower -- a move that also opens the door to MINI's first all-wheel-drive system in the Countryman ALL4 model, adding all-weather capability to the Countryman's array of talents.

Be the first to drive home the 2011 Countryman!  And be sure to visit MINI Of Charleston, your best source for new or used MINIs in South Carolina.

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Tuesday, August 24, 2010

Have a teen driver?

Live close to the Charleston area? Have a teen driver? Don't miss this opportunity! Your teen will learn how to drive smart in your own vehicle!


Teen Street Survival School North Charleston Coliseum Parking Lot

September 25, 2010 You must pre-register!

http://www.streetsurvival.org/

It's about more than driving - it's about LIVING!

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Thursday, August 12, 2010

MINI Takes the States Charleston: The World's Largest MINI Slumber Party

MINI of Charleston kicked off the first leg of MINI Takes the States with the World's Largest MINI Slumber Party.


We met at Joesph P. Riley Jr. Stadium, home of the RiverDogs, on Thursday, August 5th for great fun, food and even a bit of slumbering! Friday morning the motoring began as our crew departed Charleston for Charlotte where they enjoyed time at Hendrick Motorsports. They continued on to Spartanburg for a bit of track time at the BMW Performance Center. Atlanta was the destination for MINI's MTTS kick off party and the official start of the cross country journey that will commence with a large gathering of MINI motorers in Denver, Colorado.

Stay tuned for updates from our MINI of Charleston crew as they take part in MINI Takes the States 2010.

Like us at http://www.Facebook.com/MINIofCharleston

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Friday, July 30, 2010

The blue and black Hendrickcars.com paint scheme returns!

HENDRICKCARS.COM RETURNS: The blue and black Hendrickcars.com paint scheme returns to the No. 5 Chevrolet this weekend. Hendrickcars.com has up to 5,000 top quality used cars online with up to 90 photos, videos, free CARFAX reports and manufacturer-certified used vehicles. It’s a quick, easy and affordable way to buy the best used car.  MINI of Charleston is gearing up for MINI Takes the States, but wants to wish Mark and the No. 5 team luck in the race this weekend!
Don't forget Hendrickcars.com is giving away a No. 5 Hendrickcars.com replica helmet signed by Mark Martin. Race fans can register to win the helmet at http://www.hendrickcars.com/ through Aug. 4.

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Wednesday, July 14, 2010

World's Largest MINI Slumber Party

Start your journey to Denver with MINI of Charleston on August 5th for the World’s Largest MINI Slumber Party



Join us at Joe Riley Stadium when the gates open at 5:00 pm.

Food, Fun and Festivities to Follow… perhaps even a little sleep under the stars!

Rise and Shine and be ready by 8:00 am to depart for Charlotte and then on to Atlanta. (You MUST register on MINIUSA.com if you are going to Atlanta)


Bring a sleeping bag, rent a cot for $15 for the night and we will donate it to the Red Cross the next day.


We need to know:

Are you spending the night or just coming out for the party?
Do you need a cot? ($15) (Will be donated to the Red Cross)
Are you motoring to Charlotte with us?


Are you motoring to Atlanta? (Must register with MINIUSA)



Food, Fun and Festivities are free, but you must RSVP by July 29th! Email RHMINIrsvp@hendrickauto.com or call 843.402.MINI(6464).

Find this event at http://www.Facebook.com/MINIofCharleston

Friday, July 9, 2010

MINI of Charleston Sponsors North American MINI Cooper Challenge

At the fourth North American MINI Cooper Challenge, sponsored by MINI of Charleston, General Manager of Rick Hendrick Brad Davis brought a number of several new MINI cars and they were demonstrated on Roebling Road track. The series provided an arena for MINI vs. MINI competition at an affordable price, in an affordable car on a popular track. The works of R56 JCW stole the show at the event. They performed impressively and got a huge applause from the audience.

Highly competitive MINI cars equipped with race tires and proper safety equipment were the highlights of the event. Twenty cars lined up for the Solo I Autocross competition and there were three classes of car specifications.  The fastest car, Hendrick R56 JCW, was driven by Marcos DiBiasi with a time of 1:39.25. 

Eight fastest cars entered into the High Speed Time Trial in the event. The cars were sent off on the 5-lap time trial with equal time gaps between them.  The winner was Chad Matthews, another Hendrick driver in a MINI Cooper with 12 points and he was awarded the winner’s medallion. The event was indeed a formula for fun, for competitive driving and the best motorsports.

For details on sporty and racy MINI cars, please contact MINI of Charleston. Check out the latest MINI cars and special offers online and make the most of online services.

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Wednesday, June 16, 2010

MINI Trivia and Upcoming MINI of Charleston Events

MINI Trivia Contest


Hey all you MINI Motorers:

Each day for the remainder of June, we will post a trivia question on Facebook. Email your answer to Tye.Beasenburg@hendrickauto.com and if you have answered correctly your name will go into a drawing to be held on June 28th. You must email us the same day the question is posted to be eligible. Only one answer per MINI Motorer per day, please! Don’t forget to include your answer, your name, email address and a phone number.

The selected MINI of Charleston Facebook Fan will notified on June 28th on our Facebook page and receive 2 tickets to the July 4th Riverdogs game which ends with 4th of July Fireworks. This one is always a sell-out. So answer those MINI questions and win those tickets.

Not a fan yet? Go to www.Facebook.com/MINIofCharleston and like us! Don’t forget to tell you friends about us!! Share the news!
Also, check out the latest in MINI of Charleston Events… Picnics and Slumber Parties are in our near future. See the latest on our News and Events Page: http://www.charlestonmini.com/News  

Your MINI Motoring Team!
http://www.miniofcharleston.com/
(843)402-6300

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Tuesday, June 1, 2010

MINImalism: Efficiency the MINI way

Small is beautiful. Small is efficient too. In fact small is the new big. MINI, which has been rolling out small cars for more than 50 years, proved the right choice for budget conscious car buyers especially during recession-hit period. MINI of Charleston, the premier dealer of new and used MINI models in Charleston, too feels that the large gas-guzzling vehicles of the day do not make much sense when the fuel price is in the upward swing. The MINI dealer in Charleston offers a wide array of new and used MINI models that include MINI Cooper hardtop, MINI Cooper Convertible, MINI Clubman and MINI John Cooper Works.
MINI models are renowned for their impressive fuel-efficiency, but that doesn't mean they lack the spirit in the performance front. MINI models are a perfect blend of fuel efficiency, fun and functionality. MINI has incorporated a slew of advanced technologies to the powertrain that resulted in more horse power while using less fuel. The twin-scroll turbo engines that make use of direct fuel injection offer rapid turbo response and fuel-saving efficiency. In addition to this MINI's auto star/stop function, brake energy regeneration, fully variable valve timing plus valvetronic, electronic throttle, and underbody aerodynamic panel among other features help the MINI to achieve excellent fuel efficiency and more power without attaching a hefty price tag. The light weight construction and usage of recyclable parts exemplifies the automaker's 'MINI'malist approach.

Log on to http://www.charlestonmini.com/ and search the inventory to learn more about the MINI models. You can also schedule a test drive by the click of the mouse. 

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Thursday, March 18, 2010

Stuart Kestenbaum – MINI Race Car Driver and MINI of Charleston Service Advisor Extraordinaire.

March 13/14, 2010. On a cold, windy 2 days in south Georgia over 300 brave (but very cold) competitors converged on the South Georgia Motorsport Park, to decide who was the best Autocrossers in the country. They came from as far away as Texas, NY, Michigan and Washington State. Three runs were given each day and with the cold temperatures tire warmth was the big issue, due to lack of grip. May people had tire warmers, both the artificial and human kind in the form of a co-driver. The car driven by Stuart Kestenbaum sponsored by MINI of Charleston and Hoosier Tires was the top placing car in its class, without a tire warmer, finishing 8th out of 13. It had an overall ranking out of the 300 plus cars of 91st. This ranking is determined using a handicap system that enables the sanctioning body to rank all the cars in attendance based on potential. The Mini S runs in D-Stock against the likes of the Acura Intergra R-Type which by all accounts is a factory race car for the street with an 8000 plus Redline. The Mini was able to best cars from Mazda, Subaru and BMW. This particular Mini is bone stock with only tires that are specific for this sport installed. Taking that into account and the fact that the vehicle weighs more than 185 lbs more than the other Minis in the class, it did quite well. It will be competing again at a local event in Savannah on March 28th. Results to follow.

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Thursday, February 25, 2010

MINI Laurel Sport Edition- ONLY 100 Available Nationwide.

MINI Laurel Sport Edition

We’re please to release the first images of the very limited MINI Laurel Sport Edition.  All Laurel Sport Edition vehicles (MINI Hardtop, MINI Convertible and MINI Clubman) come in Pepper  White.

The black 17” Wheels, the bold John Cooper Works Aero, the black MINI driving lights, the black Mirror

Covers emphasize the sportiness of the vehicle while the unique British Laurel Sport Edition components
add 100% exclusivity. True MINI design: the red and dark blue contrasting Bonnet, Roof and Tailgate
Stripes (with a white dividing rule) run asymmetrical on the left side of the vehicle. The red, dark blue and
black MINI Laurel Graphics, Side Scuttles and Door Sills reveal the edition.
Note, only 100 MINI Cooper S Clubman worldwide will be available with the Limited Laurel Sport Edition.
To reserve one of these or to get more information, please contact Jimmy Grill at 843-402-6315 or email jimmy.grill@hendrickauto.com.

Jimmy Grill
MINI of Charleston
843-402-6315
800-763-0283
http://www.miniofcharleston.com/

See more pictures and become our fan on facebook - www.facebook.com/MINIofCharleston

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Monday, February 22, 2010

MINI USA to Launch Laurel Sport Edition

After the successful launch of the limited edition Rally Clubman, MINI’s US division is releasing another run of limited edition models. The Lauren Sport edition is set to launch in March of 2010 with each dealer getting one hardtop (R56), one Clubman (R55) and one convertible (R57). Only 100 vehicles per model will be built in total for the US market.


The Laurel Sport Edition will come in all Pepper White with quite a number of options and accessories including the John Cooper Works Aero Kit, the MINI driving lights, the black 17” Alloy Wheels and the black Mirror Caps give you the sport. The Laurel Sport Edition Door Sills, Side Scuttles and Stripes on the Bonnet, Tailgate, Roof and Side Panel emphasize the British heritage of the breed. The unique Laurel Sport Edition components and the contrasting Black Mirror Covers also add 100% exclusivity and reiterate that this limited Edition will be different from all other existing MINI’s in the US.

For more information or to place your deposit to get one of these ultra limited cars, please contact Jimmy Grill at 843-402-6315 or email jimmy.grill@hendrickauto.com.

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Friday, February 12, 2010

Snow in Charleston

Looks like snow in Charleston which we very rarely see. MINI of Charleston will close tonight at 6:00 pm and we will reopen tomorrow morning at 10:00 am. If you are out and about, please be careful and Motor Safely!

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MINI of Charleston and Chocolate!

MINI of Charleston Saturday February 13 only! Buy a MINI, take delivery and ask for your box of Godiva chocolates on Saturday, February 13th only at MINI of Charleston. Contact Carolee Johnston Stephenson by email at carolee.johnston@hendrickauto.com for details on this and other amazing special offers from http://www.miniofcharleston.com/.

Become a fan on Facebook:  http://www.facebook.com/MINIofCharleston

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Wednesday, February 10, 2010

A Celebration of Nature: Southeastern Wildlife Exposition (SEWE)

If you are anywhere near Charleston, South Carolina this weekend, you don't want to miss this!


A Celebration of Nature: Southeastern Wildlife Exposition (SEWE)
When: February 12-14, 2010Where: Charleston, SCWhat: The largest wildlife art and nature event in the nation, SEWE offers something for everyone.

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Monday, February 8, 2010

MINI of Charleston President's Day Savings Event


MINI of Charleston President’s Day Savings Event
Check out our 2009 Year End Model Specials


Also ask about out 2010 Inventory Reduction Sale

Prices good February 12th, 13th and till close of business on the 15th.


Call 843.402.6354 and ask for Carolee Johnston Stephenson or email her at Carolee.Johnston@hendrickauto.com for details!

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Friday, February 5, 2010

MINI of Charleston travels to Columbia for the USC vs. Georgia Game


Rain, sleet or the threat of snow did not keep the MINI of Charleston Motorcade from departing the dealership on Saturday the 30th of January. Their destination – University of South Carolina Gamecocks against the Georgia Bulldogs at the Colonial Life Center in downtown Columbia.

The Motorcade consisted of 16 MINI customers and the entire MINI team. 2010 Convertibles, Clubman and Coopers lead the way down Interstate 26 with 21 customer cars in tow. What a site. The lead pack even had the MINI of Charleston graphics so the other traffic would know who we were.

Upon arrival, the MINI owners were directed to a MINI ONLY parking lot by the front entrance of the Center. All spectators had to walk past a display of a MINI Cooper, MINI Cooper Convertible and a MINI Cooper Clubman. Inside, spectators could enter to win a dinner at the local Liberty Tap Room. Those fans gave us names and email addresses that will be entered into the Making Waiting Fun event.

MINI owners all were seated together during the game as they watched the Gamecocks thrill the fans with a one point victory over the Bulldogs. During halftime, the MINI team and one lucky Russ Thames was escorted center court for the MINI of Charleston game ball presentation. Russ won our Brain Puzzle contest earlier in the week. Thanks you MINI University for the brain puzzles. All throughout the game the MINI of Charleston logo was displayed on the center jumbo scoreboard before and during time outs and halftime

As the Gamecocks celebrated and fans left the Center, MINI gum packs were handed out by the USC Gamecock Dance team as a parting token.

MINI of Charleston invited all sold MINI owners and had an overwhelming response. MINI of Charleston was also featured in all Gamecock games prior to this event as well as all Coach Horn shows throughout the state of South Carolina in the month of January.

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Friday, January 22, 2010

MINI CROSSOVER DETAILS RELEASED TODAY


This information just arrived at MINI of Charleston and we wanted to share! We also found these pictures on Facebook: http://www.facebook.com/mini.countryman.

Woodcliff Lake, NJ – January 20, 2010… A year ahead of its launch in the U.S., MINI Countryman is confirmed to expand the MINI lineup to four variants.

Note: U.S. product specifications will be different from those announced in markets outside of North America. Powertrain options, exterior color and interior finish options for the U.S. market will be announced in the near future. The launch date for markets outside North America is fall 2010, and early 2011 for the U.S.

Fun has no Limits:
The MINI Countryman.

Description in Brief.
MINI is adding a fourth model to the family, opening up a new dimension of that unmistakable MINI feeling. As a genuine Crossover, the MINI Countryman boasts enhanced opportunities in urban mobility and beyond. The MINI Countryman offers that unique driving pleasure so typical of MINI to new target groups requiring extra space and flexibility.

The first model in the range to measure just over four meters in length, the MINI Countryman follows the principle once developed for the classic Mini to offer maximum interior space and function on the smallest possible footprint. Apart from the proportions typical of MINI, characteristic design features at the front, side and rear show clearly at very first sight that the MINI Countryman is a true member of the brand family.

As the first model in the MINI range with four doors and a wide-opening rear lid, the MINI Countryman provides even greater freedom of space for truly versatile use, a slightly elevated seating position, and optimized driving comfort. Full integration of the passengers within the vehicle creates that driving experience so typical of MINI. And at the same time the MINI Countryman maintains that MINI go-kart feeling. In a nutshell, the MINI Countryman offers all the characteristic features of the brand in terms of design, premium quality, handling, efficiency and customization in new, fascinating style.

The MINI Countryman carries on the design of the brand in superior style and quality, combining larger body dimensions, greater ground clearance and four doors at the side with those unmistakable design features so characteristic of MINI. Short overhangs, a high window line, powerful stance on the wheels, and window graphics extending round the entire car create those unique proportions so typical of MINI. At the same time the MINI Countryman re-interprets the characteristic icons of a MINI such as the roofline, the hexagon radiator grille, the large headlights integrated in the engine lid, the surrounds on the side direction indicators, the voluminous wheel arches and the upright rear light clusters in new style and class.

Proceeding from that design language so typical of MINI, the MINI Countryman authentically visualizes the particular features of this very special car. Positioned almost upright, the front end bears out strong presence and serves to optimize pedestrian safety. The extra space within the car, in turn, is emphasized by extra-large windows, the introduction of four doors, and the individual shape of the roof. The particularly wide frame around the lower part of the body and the powerfully flared wheel arches highlight the robust character of the car and its all-wheel drive. With that typical MINI style now being conveyed to a new segment in absolute clarity and precision, the MINI Countryman stands out from the start as a brand-new, highly innovative model but is nevertheless clearly identifiable from the very beginning as a genuine MINI.

Within the interior again typical of the brand, the MINI Countryman boasts innovative design and function elements throughout. The slightly elevated seating position guarantees comfortable and pleasant access to the car, optimizes the driver’s all-round view, and underlines the powerful character of this new model. The Central Display and air vents are surrounded by colored rings. The MINI Centre Rail, quite unique the world over, instead of a conventional centre console, opens up new, individual options for integrating useful devices.
The MINI Countryman’s four seats offer superior comfort on long distances, with generous legroom, headroom and shoulder freedom.

The Countryman will be available with MINI ALL4 all-wheel drive, an electrohydraulic differential positioned directly on the final drive varying the distribution from front to rear in an infinite process. Under normal driving conditions up to 50 percent of the engine’s power goes to the rear wheels, under extreme conditions up to 100 percent, offering a new, high-traction rendition of that agile handling so typical of MINI. This superior traction and drivetrain technology is based on the top-end suspension of the MINI including features such as the front axle with McPherson spring struts and forged track control arms, the multi-arm rear axle and EPS Electric Power Steering complete with Servotronic.

Designed for optimum safety in the event of a collision, the body structure with its precisely defined load paths and deformation zones ensures passive safety of the highest caliber. Frontal and side airbags as well as curtain airbags at the side both front and rear, three-point inertia-reel seat belts on all seats, belt latch tensioners and belt force limiters at the front, as well as ISOFIX child seat fastenings at the rear all come as standard.

Design: MINI all the way with a high standard of individual style.
In its concept, the MINI Countryman stands out clearly from all former models of the MINI brand, expressing its unique style self-confidently through the design and looks of the body. Measuring 4,097 millimeters or 161.3" in length, the four-door body of the car combines the proportions typical of the brand with extra ground clearance and an elevated seating position, the MINI Countryman thus bridging the gap between the classic Mini and a modern Crossover.

Interior design and elevated seating position reflecting the car’s enhanced function and powerful character. The interior of the MINI Countryman bears out strong analogies to the famous design language of the MINI, but is nevertheless refreshingly new. With wheelbase extended to 2,595 millimeters or 102.2" and the extra height of the body, the interior offers a new dimension of space and function.

Even with the seats in their standard position, the MINI Countryman is able to accommodate many drivers’ storage needs in its luggage compartment – and to meet additional transport requirements, the rear seat backrests may be moved to a cargo position increasing luggage space from 350 to 440 liters (12.2–15.4 cubic feet).

MINI ALL4: more driving pleasure also when the road comes to an end.
Based on an electrohydraulically operating center differential, this sophisticated system spreads out drive power infinitely between the front and rear axle. Together with greater ground clearance, all-wheel drive offers ideal conditions for enjoying that driving pleasure so typical of MINI also beyond the beaten track. At the same time MINI ALL4 significantly enhances the car’s dynamic potential and ensures an even more superior driving experience particularly in critical situations.
Under normal driving conditions up to 50 percent of the drive forces go to the rear axle, in extreme cases – for example on ice and snow – up to 100 percent may be fed to the rear. This appropriate distribution of drive power between the front and rear axle optimizes the efficiency of the new Crossover in the MINI range to an even higher standard. The control electronics of the MINI ALL4 system are integrated for the first time directly in the DSC control unit ensuring a response time of less than a tenth of a second for optimum power distribution even on rapidly changing surfaces and with rapidly changing dynamic requirements.

This gives the driver supreme agility combined with the usual safe driving characteristics again so typical of MINI. Thanks to pro-active control by the MINI ALL4 system, the wheels are prevented from spinning by means of appropriate power and traction control, offering the driver not only enhanced driving dynamics, but also a much higher standard of motoring comfort.
A further feature of ALL4 is the specific suspension set-up: Together with the elaborate mounting for the final drive and propeller shaft, including a vibration damper fitted within the shaft, this set-up gives the all-wheel-drive versions of the MINI Countryman the same high standard of acoustic and dynamic comfort as on the models with front-wheel drive.

The MINI Countryman: new car concept, new options in use, typical MINI feeling.
As the fourth model within the range and the first premium car of its kind, the MINI Countryman is a pioneer in many respects. It opens up that characteristic MINI feeling for new target groups and at the same time transfers individual design and the unique fun of motoring into a segment with greater demands in terms of space available, diversity and motoring comfort, thus opening up new perspectives for the MINI brand as a whole.

Through this extension of the model range, the MINI brand once again proves its ability to grow with the demands of its fans and followers, while nevertheless remaining true to its particular character. So the MINI Countryman gives the brand fascinating new strengths and qualities all borne out in perfection by a truly innovative body concept and unique design.

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