MINI’s “Carfun Footprint” campaign: ‘Green car’ fun, minimizes impact
The sporty MINI is widely popular for its zip, small size and fuel efficiency. MINI has come up with an innovative way to advertise it’s environmentally friendly, and fuel efficient cars. One of the smartest little cars on American roads today, MINI’s new marketing thrust is aimed at calculating your "carfun footprint" figure, by measuring the MINI’s driving fun quotient versus how “little” impact it has on the environment.
The new "What's Your Carfun Footprint?” advertising campaign will soon be splashed all over Billboards, magazines, newspapers, internet and television channels. The campaign will highlight the MINI’s fun-to-drive, fuel efficient credentials, while also empowering consumers with information about globally debated issues like carbon footprints.
The Mini evolved against the backdrop of the post-World War II oil crisis, offering people an affordable car, functional interiors and sporty driving dynamics. MINI USA and its agency Butler Shine Stern & Partners (BSSP) say that MINI driver’s need not compromise on fun to achieve fuel efficiency, because the car offers generous amounts of both.
The Carfun Footprint score is arrived at from third-party data from Strategic Vision Inc.'s New Vehicle Experience Study(TM) (NVES), the U.S. Environmental Protection Agency's Green Vehicle Guide, and AutoData Corporation's vehicle curb weight data. The ‘interactive’ Carfun Footprint Calculator will enable consumers to see how their vehicles stack up against 200 others.
Find out more about the “Carfun Footprint” http://www.carfunfootprint.com/ at http://www.charlestonmini.com MINI of Charleston, 1518 Savannah Hwy, Charleston SC 29407.
The new "What's Your Carfun Footprint?” advertising campaign will soon be splashed all over Billboards, magazines, newspapers, internet and television channels. The campaign will highlight the MINI’s fun-to-drive, fuel efficient credentials, while also empowering consumers with information about globally debated issues like carbon footprints.
The Mini evolved against the backdrop of the post-World War II oil crisis, offering people an affordable car, functional interiors and sporty driving dynamics. MINI USA and its agency Butler Shine Stern & Partners (BSSP) say that MINI driver’s need not compromise on fun to achieve fuel efficiency, because the car offers generous amounts of both.
The Carfun Footprint score is arrived at from third-party data from Strategic Vision Inc.'s New Vehicle Experience Study(TM) (NVES), the U.S. Environmental Protection Agency's Green Vehicle Guide, and AutoData Corporation's vehicle curb weight data. The ‘interactive’ Carfun Footprint Calculator will enable consumers to see how their vehicles stack up against 200 others.
Find out more about the “Carfun Footprint” http://www.carfunfootprint.com/ at http://www.charlestonmini.com MINI of Charleston, 1518 Savannah Hwy, Charleston SC 29407.
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