December 2009
Charleston, SC – Last night MINI of Charleston expanded its motorsports participation into a new area, Sports Car Rallying. With the help of employee volunteers and our MINI customers, MINI of Charleston conducted an event to coincide with MINI USA’s current promotion – “Let’s have a MINI Fun Raiser”.
Taking that theme to the streets, MINI of Charleston invited the Honor Role Students from C.C. Blaney Elementary School in Hollywood, South Carolina to be our rally navigators. Along with an adult chaperone, the students read route instructions and looked for clues on the 42 mile course, ending up at the James Island County Park Festival of Lights. Nineteen MINIs arrived with 22 students at the Wappoo Shelter for a Chick-fil-A dinner and awards presentation. The rallyists were greeted at the finish by Charleston River Dogs (our Class A South Atlantic Baseball League team) mascots Charlie the River Dog and Chelsea. Santa and Mrs. Claus also made an appearance and handed out Chick-fil-A cows donated by our friends at Chick-Fill-A on Dorchester Road. Students were also given gift bags with goodies donated by James Island County Park, MINI of Charleston, Chick-fil-A of Surfside. Included was an autographed copy of a children’s book written by local author Nadine Johnson. Mini Mania provided Christmas MINI car badges for students and drivers.
C.C. Blaney Elementary School is a Title 1 (high poverty level) school in one of the more remote parts of Charleston County. Rick Hendrick Imports and MINI of Charleston have been business partners with them since our Executive General Manager was the Education Foundation’s Principal for a Day at CC Blaney in 2005. Plans are being made to make this an annual event that can be used to motivate and reward students for achieving excellence in education.
Labels: Charleston River Dogs, Community Service, Education, Fun Raiser, Local School, MINI Cooper
